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Why posts may be published with a delay and when to contact support

Sometimes after initiating publication, a post may not appear on social networks immediately. This is a normal situation — publication can take some time depending on the type of content and platform load. Below are typical timeframes and cases when you should contact support.

How long can publication take?​

Regular publication (without scheduling) — up to 5 minutes. The service checks the file, forms a request to the social network, and receives publication confirmation.

Scheduled publication — the post is sent approximately 1-2 minutes before the specified time, and publication can take up to 5 minutes after the scheduled time. Thus, when scheduling a publication in advance (for example, an hour or more), the total delay does not exceed 5-7 minutes.

Possible reasons for delay?​

Multiple publications scheduled for the same time. If several posts are scheduled for the same time, they are published sequentially, which may cause a small queue.

Project publication queue. Only one publication can be processed at a time within a project. If another publication in the project is already being processed, the next one waits until it is complete.

Processing large files. High-resolution videos or images may take longer to upload and process before sending.

Social network response. Sometimes the third-party platform (Instagram, Facebook, VK, etc.) responds with a delay — this is normal behavior and does not require any action from the user.

Recommendations​

  • When scheduling posts, leave a 2-3 minute interval between publications.
  • Check that connected accounts are active and authorization has not expired.
  • If publication is not completed within 10 minutes — contact support.