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Requirements and Restrictions

Here are simple rules for successful Instagram posts.

Regular Posts​

Photos​

  • Format: JPEG
  • File size: up to 8 MB
  • Quality: from 1080×1080 pixels

Videos​

  • Format: MP4 or MOV
  • Video is encoded in H.264 (libx264), audio is AAC, with 30 fps and a video bitrate limit of up to 20 Mbps.
  • File size: up to 300 MB
  • Duration: from 3 seconds to 15 minutes
  • Quality: 1080×1920 pixels

Short Videos (Reels)​

  • Format: MP4 or MOV
  • Video is encoded in H.264 (libx264), audio is AAC, with 30 fps and a video bitrate limit of up to 20 Mbps.
  • File size: up to 300 MB
  • Duration: from 3 seconds to 15 minutes
  • It's best to use vertical video (9:16) no more than 1080×1920 pixels

Stories​

  • All stories disappear after 24 hours
  • You can post either a regular video or Reels in a single story
  • You can tag other users in your story

Photos​

  • Format: JPEG
  • Vertical format (9:16) for best display

Videos​

  • Format: MP4 or MOV
  • Video is encoded in H.264 (libx264), audio is AAC, with 30 fps and a video bitrate limit of up to 20 Mbps.
  • Vertical format (9:16) for best display

By following these simple rules, you can easily create content that will look great on Instagram.